Creative Director

Lacoste L.12.12 Christmas

I was inspired by the tactile, hand-made aesthetic of paper artist Hattie Newman and how her work could bring to life the snowy mountains and translate easily into a cute online game and an TV ad.

We created a 3d paper sculpted environment for the Lacoste crocs to ski through, slaloming around the products.

The result is a lovely, tactile, playful warm-hearted campaign that feels gifty and premium. The paper representing wrapping paper ties the whole idea up perfectly in a simple Lacoste style.