Creative Director
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Hugo Boss X The Scent

Seduction is a highly sensory experience. First, you see the person; second, you are attracted to them. Next, you hear them: what they say, how they say it. Then you are close enough to sense the smell. This flash of the truth; it is the moment you breathe each other inside out, and you don't want to let go. This moment that triggers the magnetism between two attracted people is the core momentum for the campaign. Smell is more important the closer you get... Hugo Boss. Get closer.

We took the consumer on a sensory journey up,
close and personal, celebrating the physiological impact the power of the scent has on the body. 360 campaign with digital and social amplification.

Photo by Inez Van Lamsweerde & Vinoodh Matadin
Film Director Darren Aronofsky
BTS Guy Aroch
Creative Supervision Jason Wu
Talents Anna Ewers and Theo James

BOSS The Scent Intense

The Scent X BTS X Guy Aroch

The Scent X BTS X Guy Aroch

The Scent X For him and her

The Scent X For him and her

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