Creative Director

Lacoste L12.12.

The inspiration came from, the hand-made aesthetic of paper artist Hattie Newman and how her work could bring to life the snowy mountains and translate easily into a cute online game and TV ad.

Working with Hattie and photographer/director Catherine Losing, we created a 3d paper sculpted environment for the Lacoste crocs to ski through, slaloming around the products. The result is a substantial, whimsical warm-hearted campaign. The paper representing wrapping paper ties the whole idea up perfectly in a simple Lacoste style.

Photo by Catherine Losing
Set Design Hattie Newman


Eau de Lacoste L.12.12 X Holiday Film