Creative Director
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Sweaty Betty SS 22'

Freedom to Move

We’ve all changed. And we like it. Because we’ve tasted the freedom of releasing our doubts. The delight of embarking on new adventures. And the need to embrace the things that have renewed a desire to become more of us. So with this new perspective, 2022 will be our year to step out and be bolder and braver with ourselves and each other as we get ready to go beyond.

Stills Shot by Daniel Beleiu
Make up Kate Mur
Film Director Meji Alabi
DOP Nick B. Moore

Sweaty Betty Hiking

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Sweaty Betty Campaign FW 22'

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Sweaty Betty Campaign Film Yoga

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