YouTube tutorial/ How-To content with dedicated styling videos featuring top influencers and championing the VARENNE family. We took a ‘narrative approach’ to encourage users to return Video content is the hero, supported by street style assets and paid placement regrams to continue the storytelling on the backdrop of beautiful Paris.
Full length on YouTube and IGTV, shorter edits on IG, IG Stories, Facebook and Twitter Shorter edits also used within AW19 media campaign to add an additional element to In My Choos articles support. Creative direction and Art Direction by me.
Directed by Caroline Gaimari
Starring Galla Gonzales, Helena Borden and Karen Wazen